AIGA Design Conference - Event Branding System
Typography II, Spring 2026

This project explores the creation of a promotional campaign for a hypothetical AIGA Design Conference. Information and inspiration were drawn from the 2025 AIGA Los Angeles Design Conference to create a realistic framework for the event.

The project includes a series of digital advertisements, a conference poster, a postcard handout, a giveaway sign-up form and a multi-page program booklet and schedule. Additional materials were developed to simulate a full conference experience, including banner graphics and branded giveaway items.

The project focuses on typographic hierarchy, grid systems, and consistent branding across print, digital and environmental applications.

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poster (11 in x 17 in)

environmental banner (22 in x 17 in)

program guide (6 in x 8 in)

event handout (5 in x 4 in)

left - medium rectangle (300 pt x 250 pt)right - large rectangle (336 pt x 280 pt)

left - leaderboard (320 pt x 100 pt)right, large mobile banner (728 pt x 90 pt)

half page (300 pt x 600 pt)

giveaway & feedback form (8.5 in x 11 in)

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eden el mafaoui

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